Contrary known for brand loyalty and for having short
attention spans, millennials are unique in their own ways.
Mobile marketing – Aged 15 to 35, Milennials spend 80% of
their time on smart phones. Besides using their phones to connect with their
loved ones, they also like to stay updated on the current trends or ongoing
issues, depending on their respective interests which just means marketers
should make sure the full optimization of mobile experience for these smart
phones users i.e. It should have fast loading time and includes an easy
call-to-action. One major plus is that millennials spend a lot of their time on
smart phones; marketers have an increased size of window time to reach out to
them — even during the workday, they will make time to read out the e-mailers,
messages etc.
Support immersion- Millennials respond
to rich and engaging content online, and they like to share everything online
with their family and friends. For the marketers, this is an opportunity to
bring in the audience and create an Online World for the potential set of
consumers. Asking consumers to share their stories or pictures, this is what
milennials look out for; it is the immersion and engagement in the brand that
matters.
Transparent process- It is a give-and-take process with milennials. They don’t
prefer their brands to be faceless and untouchable, they crave for the brands
who can listen to them and with whom communicating is easy. So stay in touch
with your audience so that the potential clients can see how this brand is
different from the rest and is making a positive impact.
Brand evangelists / true fans- These are the people
who define themselves by the products they use, the restaurants they go to and
the clothes they wear. And, most importantly, they love to give reviews and
feedback on the products. How often do you see people bragging brands or
writing reviews on facebook page? They like to tell the World if there is
something right or wrong with the brand. If you come across someone who loves
your product, get hold of them and give them some benefits and use them as a
brand ambassador.
Make sure to maintain
that personal connect and create an experience, because that’s what matters the
most!
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